INDULGE THE TRUE SELF.

Do you feel like you’re rushing?
Always trying to be somewhere else,
somewhere better, somewhere farer?

Why are we always on the run?
We’re so obsessed with the future that we never enjoy our present.
Never take a moment to truly be, to truly feel. Never indulge in what we truly want.

If your answer to any of the above questions was yes then, stop. Take a breather. Ask yourself – what is it that I truly want? What is the one moment (big or small) when I truly feel one with myself. A collection of all these moments is what makes you who you are.

At Ego, we know that nothing compares to being present, to
truly enjoying doing, being, living.
At Ego, we don’t shy away from desires. We literally seek our ‘moments’ and indulge our true selves.

As you grow older, you shoulder responsibilities. As you grow wiser, you let go of ‘foolish’ desires. As you grow, you stop listening to your wants. It’s time to stop stopping yourself. It’s time to seek what satisfies you. A real moment, a real feeling, a real experience.

“But don’t you sell chips?” you may ask.

And we will tell you that our chips are a manifestation of what we believe – seeking, indulging and reveling in the real thing. Our chips taste like real veggies because they are real. Healthy chips that you can truly enjoy without guilt. Chips with unique flavours where every bite feels like a new experience. An experience curated just for you. Join us on the journey to your true self, now

The Perfect Bliss of
BALCONY SUNSET

I know I shouldn’t be here. There are things to do, projects to finish, deadlines to meet. Everyone’s expecting me at home. But this sun with it’s orange hues blending magically with electric blue entices my imagination. I feel compelled to stand and watch-in awe. I try to remember the last time I saw a sunset – was it this beautiful? Maybe it was or maybe it wasn’t, but this one is. On this balcony, with this sunset is where I meet my true self!

At EGO, we value all such moments bringing one closer to the true self. Meeting one's true self is a satisfaction like nothing else, much like our chips made to bring out Sweet potato in its true self.

The Tranquility
in Leisure Hikes

Everyone thinks that I shouldn’t leave, put myself through pain, but how do I explain that this isn’t trouble? That there’s only gain. A leisurely hike is a win where all worldly troubles are left behind. It is just the climb and I. The wind hitting my face grows stronger as I go higher, as if I’m flying. But I’m happy to do it alone. Who else if not me? Who can be my best companion if not me? I might have to come down soon, but for now I’m where I’m meant to be. And who knows? When another peak beckons, I shall heed to its call and meet my true self again.

At EGO, we value all such moments bringing one closer to the true self. Meeting one's true self is a satisfaction like nothing else, much like our chips made to bring out Sweet potato in its true self.

There’s always a longing for old days and old friends. Because these are people you grew up with – they’ve seen you through lows, soared with you on highs. These are friends that matter. As I’m out on the terrace, setting up the barbeque for our reunion, it’s hard not to cherish the time we’ve spent together. Moments where I could be my true self. Waiting for them isn’t hard because I know they’ll show up. They always do. Finding people with whom belong is the perfect escape. People with whom you can just be. Your companions in the journey to you. I cherish these friends and cherish these moments -when I can be ‘me’.

At EGO, we value all such moments that
are bringing one closer to the true self.

The Boundless Magic of Meeting The Besties

My best friends don’t know me better, no. They know me exactly as I am. Deep in the corporate world, I value my friends even more. We hunt for time to slip onto my terrace and just hang out. Chilling while grilling Barbeque, amongst my besties is where I find myself. Away from my corporate self, closer to myself, I feel present and alive with them. As we share our absurd stories and joke around, I feel light. I feel good. I feel laughter leave its mark on us. Something as simple as hanging out with my besties is the best part of my days. But we never have enough time when we meet. I want more – more hours, more food, more jokes, more us. And more of these moments I shall have.

At EGO, we value all such moments bringing one closer to the true self. Meeting one's true self is a satisfaction like nothing else, much like our chips made to bring out Sweet potato in its true self.

The Melodies of
a Timeless Song

In this busy modern life, only music touches my soul. It could be an old favourite or a new song on the radio, but when the right chords strike I need them on repeat. Like a catchy new vibe or an easy old friendship. I can’t help but play it over and over again. It calms me, eases my worries and helps me put things in perspective. Nothing beats finding my jam and playing it on loop, putting me in a trance. Getting lost in the rhythm, but finding myself in return. In this ‘ me’ time, the world takes a backseat. My break is done, work calls me now, but there’s time to hit play once more – isn’t there?

At EGO, we value all such moments bringing one closer to the true self. Meeting one's true self is a satisfaction like nothing else, much like our chips made to bring out Potato in its true self.

There is no escape like a fictional world. Nothing comes close to what books can do. I have carried this love for escape from my childhood into my adulthood. Be it a fantasy with flying brooms, a romance in space, magical fairy tales or human stories that move you to laugh and cry – giving you a sense of belonging, creating connections from across time and space. I can never have enough of a book, each page compelling me to read on further. So, when I’m lost in a book, I can never put it down. Meetings and kids can wait. I cannot leave it unfinished. There’s a burning, curious need to what happens next.

At EGO, we value all such moments that
are bringing one closer to the true self.

In the midst of all the domestic tangles, there are some days I wake up with a strong urge to do something- to hold that brush again, to stain my clothes with spilled colours and make my hands dirty.
When that feeling takes over I don’t think twice, I just do it. It’s the closest to feeling like a child again, when you draw and paint because you want to get lost in the twirls of blue clouds rather than to get someone’s approval. So I paint, hiding my happiness and nostalgia in various strokes of my brush, free flowing on my canvas and free falling into my imagination.

At EGO, we value all such moments that
are bringing one closer to the true self.

THE SAULFULNESS OF
being a plant parent

Being a plant parent is a full-time job of hope. Plants challenge my patience and remind me to be tender. To never give up. It is my quiet, cherished routine in a chaotic world. As I linger on my balcony, I’m reminded to keep hoping, to be in touch with my roots and water my life with hope. Everytime a lily blooms, there’s a flutter in my heart. Being a plant parent is my time to witness life right inside my home. It is my time to jump with joy. It is my time to please my soul. Life is busy, time is limited, but being a plant parent is still enticing!

At EGO, we value all such moments bringing one closer to the true self. Meeting one's true self is a satisfaction like nothing else, much like our chips made to bring out Potato in its true self.

Srihari-img
Shravan

EGO begins with a story of two brothers and their journey into adopting a healthier lifestyle.

Their love for fresh fruits and vegetables coaxed them to expanding their horizons into healthy snacking. Thus was EGO birthed from their vision.

The hunt to satisfy their cravings for crisps without any guilt led to discovering the art of blending flavours & seasonings with fruit and vegetables. The technique lies in drying and frying of fruits and vegetables in specialised conditions and thereby effectively retaining the essential nutrients and quirks like symmetry and colour.

As was the Brother’s love for innovation, so was their promise for quality which was never compromised. Each vegetable and fruit is hand-picked from the finest orchards and family farms. Then processed at state of art manufacturing units to deliver the finest quality snacks.